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CBS Italian Rail

Design Brief

To design a range of illuminated advertising display products that met the following criteria:-

• Slim wall mounted units with static displays no more than 50mm in depth and slim freestanding units to compliment the range
• IP65 rated
• High lumen output
• Virtually stripe free
• Edge to edge glazing
• EMC compliant
• Energy efficient

Solution

CBS Outdoor S.r.l., based in Milan, had won the prestigious contract to supply the Italian National Railways network. This was represented by Cento Stazioni, the main intercity routes and RFI, the regional rail network. The units had to have a "modern" feel and be aesthetically pleasing to blend with the station modernisation program already underway.

Tharsus Vision developed 6-sheet illuminated back lit wall mounted units that were 50mm in depth. Utilising our patented "Reflex" diffusion technology, we were able to virtually remove the striping effect traditionally seen on back lit units, providing an even but high lumen output.

An additional benefit of Reflex was to be able to reduce the power consumption of all the products particularly the 6-Sheet, the most common type of advertising media.

Using T5 florescent lamps giving high lumens per watt output, the units consume 28% less power than comparative units. Employing previously gained expertise utilising modern adhesives, we fulfilled the requirement for edge to edge glazing and gave the effect of "floating glass".

Similarly, using our expertise we created single sided and double sided freestanding units that complimented the wall mount design. Utilising design, extrusion and lighting know-how, our single side unit is 130mm deep and the double sided is 183mm. Here too, we achieved a reduction in power consumption of 25%.