A key element in this project was to provide a poster display that complimented the new interior design of the store. Tharsus supplied a customised poster case that had a contemporary and modern feel suitable for the intended location.

Through the application of expert knowledge, Tharsus produced wall mounted 6 sheet light boxes which comprised market leading backlit LED illumination to replace the existing traditional fluorescent tube lit advertising display.

As part of the Lebanon project Tharsus will work with key global partners to deliver a unique range of 70” digital LCD (LED illuminated) displays ensuring Pikasso remain leaders in their region.

Tharsus secured the order based upon the overall cost of ownership, the SELECTBox providing an attractive initial purchase price but also reduced maintenance costs and a future upgrade path.

A mixture of wall mounted and double sided free standing units, in both illuminated and non-illuminated configurations were supplied.

Tharsus Vision has manufactured advertising displays for many of the world’s largest media companies. With the outdoor advertising industry forecast to grow, the company’s innovative approach puts it in a strong position to continue to succeed over the coming years.

Background
With many of the team having extensive experience in the automotive and consumer goods industries,  Tharsus Vision was determined to look at new ways of satisfying the needs of the Out-Of-Home advertising industry.

Process
The team started by identifying the most important needs of the customers.  They required a low capital cost, yet the product still needed to portray a unique corporate identity and offer reduced ongoing through-life costs.

In order to meet these seemingly conflicting goals, Tharsus Vision’s principles of ‘mass customisation’ and modular design has achieved both a competitive capital outlay and a customer specific product look and feel. The team targeted through-life costs by reducing repair and maintenance costs. The new product is also extremely energy efficient.

The result is “SELECTbox”
Tharsus has achieved its goal with a truly novel and lean design concept that demonstrates the company’s core capabilities. From initial design through to sourcing strategy, including the assembly and despatch process, “SELECTbox” offers value, flexibility and service.

The basic building blocks are sourced in the most competitive regions, yet individual units can be tailor-made at the last minute to provide a unique product for any individual customer. The unit can be repaired in-situ, and glazing is replaceable by two men on site.

A range of energy-efficient lighting options are available, so the customer can balance capital and ongoing costs as required.

“SELECTbox” also has clearly defined upgrade paths to ensure it meets customer needs throughout its life, avoiding obsolescence and maximising the return on capital investment.

Tharsus firmly believes the “SELECTbox” range responds to the current times, where capital funds are restricted yet customers are pushing for rapid differentiation in a very competitive marketplace.

About Tharsus Vision

We work with many of the world’s largest media companies to help them achieve their sales and branding goals, by consistently providing cost effective and innovative advertising light box signs and displays.

Contact Details
Brian Palmer
Tel: +44 (0)191 483 2816
Email: brian.palmer@tharsus.co.uk
Tharsus Vision Ltd, Spencer Road, Blyth Riverside Industrial Estate, Blyth, Northumberland, NE24 5TG, UK

All the units were engineered for this specific project with special allowance being made for the variations in column diameters and site conditions. Tharsus personnel assisted in the installation process providing off-site training and on-site support.

The project comes at a time when British manufacturing is showing signs of growth. However, Tharsus has continued to make advancements in all areas of design and manufacturing during the recession. It knows how to take advantage of national and global product opportunities, and the “Iconic” product is just one example of a project efficiently managed from start to finish.

Project Background

BF Technology gave Tharsus a desired drawing of the product that outlined the requirements, specifications and overall look of the product. Although the appearance of this design was aesthetically pleasing, Tharsus quickly identified it would not meet British Standards for “crowd loading”. Any structure that is placed in a public location must withstand a horizontal loading, to ensure it will not collapse if the building needs to be evacuated in an emergency. Work also had to be carried out on air flow within the “Iconic” unit, to ensure the electronic control units were kept cool at all times. The product needed to be safe and reliable.

The Result

Tharsus maintained the external look and feel of the concept design, and completely re-engineered the internal structure to meet British Standards. A full FEA (Finite Element Analysis) structural analysis was carried out to ensure the product conformed to necessary standards before production started.

Project Management

Beyond the manufacture of the base structure, cladding and mechanisms, Tharsus also managed the full supply chain and system integration of the product as a whole. This involved taking customer supplied parts, procuring others, and incorporating them into the finished product. Tharsus also completed all assembly and interconnection wiring, and ran a full system check and calibration.

As with many of Tharsus’ projects, the “Iconic” product was despatched to BF Technology’s customer’s warehouse,  providing the final step in the reliable manufacturing partnership that Tharsus Group provides. BF Technology was very pleased with the finished product.

About Tharsus Group

Tharsus is a professional engineering group able to conceive, design, integrate and deliver physical solutions to a diverse range of customer specific projects, in the transport, telecom, defence, out of home advertising and construction sectors. Tharsus Group operates on a global basis with sales and sourcing presence as far afield as China and the USA.

Contact Details

Craig Brown
Tel: +44 (0) 1670 367 030
Email:  craig.brown@tharsus.co.uk
Tharsus Group Ltd, Spencer Rd, Blyth Riverside Business Park, Blyth, Northumberland, NE24 5TG, UK

We believe that this is the largest media order and program of its type in Europe if not the world.

Tharsus will now provide ongoing spares and maintenance support as and when needed over the next 10 years.

Ongoing sheet metal fabrication will be on a batch basis in quantities that support Propeller’s requirements, this means that Propeller will not be in a position of needing to hold inventory of the Pro-Vyda.

The traditional approach has been to focus on the energy generation side of the challenge, working to create ever more capacity to drive the product. By turning this challenge on its head, Tharsus has applied its skills and experience of light and power management to create an advertising light box that is designed to minimise consumption and work with the DC power characteristics of solar.

This approach reduces all the losses and waste associated with forcing the solar advertising source to act as a mains source and builds on their inherent advantages.

Unrivalled duty hours and capital payback periods can now be supported with Tharsus’ solar advertising product range.