Tharsus collaborative approach to product commercialisation allows customers to focus on commercial priorities
For emerging businesses looking to bring new ideas to the market, understanding product commercialisation is critical.
However, it’s not only new or SME businesses that need solid, well-thought through processes. Many established businesses face similar challenges and also the added complication that new projects often compete for attention and resources with existing ‘cash cow’ products. Whilst ideas are important, it’s essential that they are considered and developed in the context of the marketplace.
Product specification, the first step in Tharsus’ OEDM (original equipment design and manufacture) service, needs to take into account a range of factors including: user requirements, business model, buying cycle and behaviour, manufacturing methods, technology integration, supply chain and international variations, as well as potential future development.
For the team at Tharsus, collaboration is key and our aim is to effectively become an extension of our customers’ business. In-house manufacturing capability also gives our engineers a significant advantage in understanding what is, and of course what isn’t, achievable. Timing is another major issue and a good example of this is our experience with Weeding Technologies. The timescale for prototyping and development of a fully resolved product is determined by the seasonal demands of customers for the new weed control system for the amenity market. The system is based around Weeding Tech’s patented Foamstream technology and, whilst it can be a lengthy process, gaining a patent gives them a have high level of protection when the product is introduce to the marketplace.
By taking care of the design and manufacturing elements of the product commercialisation process from end-to-end, Tharsus’ innovative OEDM service allows customers to focus on their marketing and commercial priorities.